Optimist Society Member Benefits


Thank you for being a valued part of the Optimist Society as an Industry Member.

Members enjoy a variety of benefits at our Tasting Lounge in Sonoma and from afar. We are thrilled to celebrate Sonoma and share our wines with you!


Tast­ing Lounge Experiences: 

4 vis­its per year, 2 peo­ple com­pli­men­ta­ry per vis­it any day of the week

Addi­tion­al expe­ri­ences are com­pli­men­ta­ry Mon­day-Thurs­day for up to 2 people


Enjoy a com­pli­men­ta­ry cheese and char­cu­terie board for up to four peo­ple with each expe­ri­ence at the Tast­ing Lounge


Pri­vate Salon Experiences: 

$50 per guest ($75 for non-Members)



30% Indus­try Mem­ber sav­ings on all wine pur­chas­es (exclud­ing large for­mat and library selections)


20% sav­ings on all items from the Gath­er Sono­ma mer­chan­dise collection


Expe­ri­ence Tex­ture (part of our col­lec­tion of wineries):

Com­pli­men­ta­ry Food & Wine Expe­ri­ence Mon­day-Thurs­day for up to 2 peo­ple (sub­ject to avail­abil­i­ty, requires advanced reservations)


Expe­ri­ence Repris at Moon Moun­tain Vine­yard (part of our col­lec­tion of wineries): 

1 com­pli­men­ta­ry vis­it per year Mon­day-Thurs­day for up to 2 peo­ple (sub­ject to avail­abil­i­ty, requires advanced reservations)


Please don't hesitate to reach out to our Membership Team if you have any questions about your benefits. We are always here to help.